D&AD – The End

Below is some screenshots of my editing process (seems though I’ve already covered these techniques in many previous posts, I feel it would be a repeat if I explained them all, but for all of you who are curious – here they are):

So basically the bottles went from this
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To this

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And finally, to this

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I also gave them lids!
Though I chose to go without
v

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When putting all the images together I made sure they all lined up at specific points, also that the “YOU” logotype was the same, consistent size throughout.
The result both with and without the health drinks is below:

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Just take a moment to cry at how many layers there were:

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To see my final hand in, click the link below 🙂

Hand In

Thankyou very much for following me through this project, I hope you enjoyed it! I certainly did lol ^.^

Till, next time, love Gemoomay :3
http://www.georgiamay.co.uk

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D&AD – The Bottle

So, the first thing I did was brainstorm about the appearance of my products now that I have the initial packaging – a blank canvas so to speak.

A good place to start was the title – I looked in my trusty 1000 Fonts book for an idea of what would look good for the appearance I’m aiming for. I compiled a list of some that I liked before venturing onto Font Squirrel and Dafont to look further.

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In the end I decided to narrow down the list and write them all out, just to get a general feel for them:

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After more sketches and brainstorming regarding the layout of my bottles, also whether or not my products would have a logo, I came to the conclusion that I wanted my brand to be purely typographical. The reason behind this is mainly because of simplicity, I explained this in a previous post.

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And with this, my product began to take shape. In the picture below I am showing how I played around with different fonts, sizes and arrangements. I did a few mock-ups of the logos I came up with, though I much prefer the simple appearance of the logotype itself.

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There are some screenshots below of the type kerning process, also a couple of my layout ideas, as well as a spelling mistake I corrected – I put OY YOU instead of OI YOU… which could have been a little disastrous.

I was becoming happier with the layout, still something didn’t quite sit right with me and after a short discussion with my tutor, we managed to pinpoint what.
The concept of “OI YOU” is all okay, it just doesn’t look quite right on the bottles themselves – I am reluctant to change the font because I feel it sits right with the other 3 fonts, so eventually it was decided to drop the “OI”. Not only did this clear up the layout a lot, but it got rid of the issue that “OI” could be mistaken for “O-I, 01” or something similar – also the fact that it could sound a little “trampy” as my Mother said (lol).

Below is the difference:

Personally I think it looks a lot cleaner and balanced.

Looking and addressing the cons of my products:
CONS:
Glass bottles could smash against tiles – solution is that the product will be made with a plastic, glass hybrid that doesn’t break.
Liquid won’t come out if you can’t squeeze it – that’s why the liquids are just that, liquids that aren’t very viscous and will easily flow from the bottles.
Flowers will rot – they are fermented, containing extra benefits and also lasting for a long time.

Thankyou for reading 🙂

D&AD – Baking the Idea

The Brief:
“Break new ground in beauty branding”

My Response:
A company that focuses on personalised medication aimed at all audiences, prescription medicine too.

Specifics/selling points of this company:
– Uses natural Ingredients
– Vegan
– Dermatologist Tested
– For Everyone

I have outlined the style that I want to adopt for this project, the first thing I did was sketched out lots of ideas as you can see below:

I decided to go with glass bottles, the reason being so that the whole “no secrets, no surprises” theme I have going. Glass represents total transparency, like my brand itself. Using boiling tubes and other scientific looking bottles is one idea I was close to going with… The issue was that I didn’t realise quite how illusive/expensive scientific equipment is, so I did what most people would do in this situation and bought a suspiciously large quantity of alcohol from my local Morrisons. Needless to say the old lady behind me thought I was an alcoholic judging on her concerned glances.

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Trauma aside, I did what any alcoholic would do with this much drink and poured it all down the sink. *Pats self on back*
I then removed any labelling and metal casings, leaving the bare bottles themselves as you can see from the images below.

 

Upon looking through many different brands of cosmetics, I chose to have clear liquid represent my concoctions, thus sticking to the theme of transparency and pure, natural ingredients.
As mentioned in my previous post, there is always the issue of certain things being associated with males and females, I found that flowers are one of these items in particular. To challenge myself a little I want to include flowers somewhere either in the branding of my beauty brand or within the products themselves. I sort of strayed away from the idea in fear of it looking too feminine until I came across Flower Beards. Holy crap why do I find these so cool, attractive and manly? No clues but that pretty much sealed the deal. I chose not to be scared of marking schemes and go with my gut – flowers are the most natural form of beauty and they hold so many benefits so why rule them out?
Fermented flowers are used in quite a few (mainly Korean) cosmetics (see this link) and I love the idea.

So I visited my local florist and bought a large bunch of berries, branches and flowers that were all different colours and possessed a fresh, beneficial look to them. These will act as my fermented flower ingredient within the product itself.
On to the pictures!
So I set up my lights and did a couple of test shots with different backgrounds as you can see below. In the end I decided to go with white as it emphasizes the colours of each plant alongside the edges of the bottles the most. To give the bottles that black rim I put two sheets of card underneath my studio lights and at each side of the bottles.

And there is the result, unedited of course:

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Thankyou for reading ^.^

D&AD – Ideas & Development

The Brief:
“Break new ground in beauty branding”

After the brainstorms & research in Post 1 and Post 2, I have decided to do a little more brainstorming for ideas before settling on a topic and with a more grounded understanding of how the beauty market works I feel the decisions I am making are right.

Below is the first set of Ideas I had. They are as follows:
. A company that focuses on personalised medication aimed at all audiences, prescription medicine too.
. A beauty brand with ‘no packaging’ – to be named “out of the box”
. Quite a humorous brand that addresses the issue your trying to fight

Name Ideas:
Human
You/U
Inside Out
Out of the box
Your ______
Acne/Dark Circles/Dry Skin (the area the product combats)

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Ruling Out Ideas:
Seems though the aim of my beauty brand is to include everyone and not aim the product at a specific gender, age etc I have chosen to rule out the “sharp”, humorous idea because quite frankly there are a number of people I know who wouldn’t dream of buying a product that is advertising their specific issue. This is unintentionally ruling out older, more straight laced people also as many middle aged/older people are a little too mature for this kind of humour. Also some individuals may be insulted in some ways by this kind of branding. For example if this creme is to combat stretch marks and was named “STRETCH MARKS” I can’t imagine many people would want to advertise to the world that they have stretch marks – regardless of whether or not the product would work or not, many of people would’ve been turned away before they even had a chance to try it. The development for this idea is below:

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I researched different words that would be less offensive but I still stand by the point I made before about ruling out people/offending people before they even have a chance to see if this product works for them.
Though it is humorous and clever maybe for the young adult audience, I still feel it is contradicting the whole point of this brief a little bit.

The second idea I had was to create a product that doesn’t have packaging/that breaks free of the stereotypical packaging – quite literally. Though I think this is a decent idea, I still don’t feel like it is really hitting the whole issue the beauty industry is causing correctly – yes this product would almost be ‘bursting out’ of the usual, stereotypical packaging (thus stigmas attached to it), but it would still contain an essence of the type of marketing I am trying to avoid entirely.
I eventually decided to rule out this idea because of how unpractical it is – also it wouldn’t be environmentally friendly to mass produce packaging that essentially is two packages in one.

The final idea:

I have finally settled on the idea of having a customisable beauty brand that isn’t consumer specific.

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May favourite names are Human, You/U and Your (insert product name).
Which of these I will end up choosing I’m not yet sure, I might even use more than one, first as the company name (who manufactures the products) and the other as the name of the product itself, of course this will change depending on the product itself.

I began looking into different product packaging that doesn’t hold any gender stereotypes on my Pinterest:

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From extensive searching and researching I have come t the conclusion that I’ll be creating quite a simple looking brand – I have collected some examples of bottles & packaging that I really like for this topic, these aren’t all beauty products – see below:

Most of the above don’t really fit into a specific category and I like that about them. I want my brand to give off the same simplistic yet sophisticated, genderless vibes.

When it comes to brands I know that aren’t really that gender specific, Simple and Nivea come to mind. There is a screenshot of Nivea’s website below, as you’ll see from the link Nivea still had mens and women’s categories of skincare which is what I’m trying to avoid.
Their website isn’t the look I’m going for though I wanted to point out how their use of colour and font makes them almost seem like a unisex brand – though they have separate categories of course.

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As I mentioned before I wanted to keep all animal products out of this line so I took a quick look at Vegan product packaging from food to skincare.
What I found was green – plants… the same kind of marketing repeated throughout everything marketing themselves as Vegan. As an addition to this, a lot of companies are so focused on marketing their “Vegan, cruelty free” produce that they’re almost clouding over the real benefits/goals of their products.
The conclusion of this research is I’m going to avoid shoving that my product is “VEGAN” in people’s faces (because believe it or not, this turns people away – my mother being one of these people) and focus on the main benefits/functions of the products I’ll be branding. Alpro is a vegan food company, their branding is below:
(I don’t have anything against Vegan produce I just don’t like most – not all – of the marketing as it aims at a narrow part of the population by making it seem like it’s only for vegans, not for regular people.)

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D&AD – Research and Development

“Break new grounds in beauty branding”

So, what is the issue with the beauty industry at the minute? Everything is my answer. You see a perfume advert, skinny photoshopped girl. You see a lipstick advert, skinny photoshopped girl. You see male skincare billboard, muscled photoshopped man, and so on. It’s a very broad, multi billion pound market that aims at everyone from young teenagers to the elderly, transgenders, males, bisexuals, females, tall people, black people, white people, asians, people with acne, wrinkles, hair-loss, pale people, overweight people, people with rosacea…. the list is endless. But what’s the problem with that?  Well, the problem is that 95% of the beauty industry is using the same advertising methods as you can see below:

What I get from the above is a bunch of photoshopped, unrealistic beauty standards that are constantly throwing this goal of a skinny, flawless appearance to real women and men who simply can’t achieve what they are claiming their products create.
This sort of advertisement is unhealthy, not only is it impossible to achieve (unless they produce photoshop in a tub) but it is constantly feeding the same images and the same standards to people, making them feel inferior because they don’t look like the models in the ads.

There is also the issue of race and gender within the beauty industry. Focusing first on gender, if you look on the shelves of any shop that sells/specialises in beauty products, you will see products for men and for women. Stereotypically there is no product for transgenders for example – whether the beauty industry realises it or not, they are ruling out so many different classes of people with different gender identities, sexual preferences etc with their closed minded packaging designs and ads.
It’s almost like this industry is in favour of a society that has the same goals in mind.
Looking at race, not only is there a lack of mixed ethnicity women and men in a lot of beauty ads, but the modelling industry who promote these individuals are also unfair when it comes to their black/asian/mixed ethnicity models. Take a look at the post below:

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After researching skincare products by scouring the shelves of my local Boots, Sainsbury’s and Superdrug stores I came to realise that almost every product is aimed at and advertised by caucasian men and women, also on the Boots Website there is a lack of skincare aimed at people of different ethnicity (other than caucasian). Also there is none that aren’t gender specific – males products look dark, bold and metallic (as a generalisation) as a pose to the feminine and elegant packaging of “Woman’s” products.

Beauty products are always blurting out claims as you’ve seen in the ads earlier in the post. “You’ll be more beautiful in days” “You’ll be skinny” blah blah are all just claims as the products themselves don’t work miracles, though it seems false advertisement isn’t a phrase this industry is in any way familiar with in any way.

I have taken a look at different websites for beauty brands and just as I suspected, they are filled with pretty pictures of ladies with perfect skin, hair and smiles. There is no section for men on a lot of these sites though if there is, it’ll be full of the same kinds of issues previously mentioned. I have screenshotted some of these sites below:

Tony Moly

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Estee Lauder
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Etude House
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Garnier
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The beauty industry is unsafe
Some may find it shocking to discover that the beauty products they are buying and using on their bodies are unregulated and in some cases, unsafe.
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Because of the lack of labelling regulations, there are little or no requirements for the information divulged to consumers meaning ingredients and the like can sometimes be missed out. Not only this, there is no stopping these companies from filling their products with body-harming substances and synthetic materials that aren’t good for the skin or the environment. For example, microbeads in facial exfoliators are being washed down drains and into our oceans, causing pollution and harm to the environment and fish in the sea. Not only this, but because they are synthetic instead of natural exfoliants such as coffee or sugar, they can create micro tears on the surface of the skin, this is the redness consumers see if they over exfoliate.


The environment isn’t taken into consideration either, lots of products contain not only synthetics harmful to humans, but animal “oils” and “secretions” that are harmful to the animal and in some cases, the animal is killed to obtain this. Though it’s sometimes a bi-product of the meat industry, it still can’t be justified by a lot of people.
Below are lotions and potions containing Sheep Placenta, Pig Collagen, Snail Secrete, Horse Oil and Stem Cells.

Looking at beauty standards in general, even outside the beauty industry there are a few companies who fight for the 99% of the human population that aren’t 5’10/6’2, skinny/muscly and look like models.  The gender specific marketing remains an issue it seems.
Below is a campaign from Victoria’s Secret and above that is one from Dove, Dove made this ad after VS did to contradict them and say “well actually, nobodies body can be labelled as perfect or imperfect.”
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An article I came across that challenges these standards is completely brilliant and makes a very valid point. The intro goes”With her short hair and androgynous looks, Rain Dove doesn’t fit the mold of the typical Victoria’s Secret model – but she thinks it’s time for the lingerie retailer to break that mold.”
To see the whole article, CLICK HERE.

This concludes my research thus far.

Thank you for reading 🙂

 

D&AD Project Brief

D&AD New Blood Awards are an awarding body that offer the Pencil awards, one of the most well known, well respected awards in the design world today. Our brief is to pick a brief, any brief, as long as it is from a competition.
I have chosen D&AD, there are a total of 17 briefs to choose from in the new blood awards, below you can see a screenshot of the ones I narrowed it down to.
I was interested in the subject matter of a few other briefs but the reason I didn’t pick a lot of those is because I don’t like how we have to portray them, Dazed and Dr. Martians are a good example of this as they use video and radio, though I like video I’m not keen on the vine-like way it sounds like it needs to be presented. Same with radio, it interests me however I don’t feel I could do as well as some of the other briefs.
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Finally I had narrowed my search down to two briefs – Monotype and Design Bridge.
After careful consideration I decided to go for the Design Bridge brief, not because I’m a girl and I like makeup (okay maybe a little bit) but because I think it’s a well rounded brief that offers more opportunity and room to breathe than some of the others.

The Brief:
“Break new ground in beauty branding”
So basically we have been challenged to create a beauty brand and packaging that completely opposes the way beauty is seen and marketed today. The goal is to include anybody into our brand’s target audience and exclude all stereotypes.

In the following posts I shall be researching this topic and beginning to create a response.
Thankyou for reading and enjoy the coming project 🙂

G