For the research and development part of Corporate Identity I have condensed it all into two PDF forms for easy reading, please click on both of these to open and read the PDF’s.
Thankyou for reading.
So today we have received our brief for the second module of the Graphic Design Degree.
For the first section named “Typographic Principles” we’ve been instructed to create a presentation on a selected subject, in this case my subject is “The Academy of Fine Arts, Munich”. Within this presentation we can include anything around the subject area, though I have decided to make a ‘checklist’ of sorts for my presentation content: About, History, Architecture, City, Graduates, Typography & Artwork, Styles, Courses, Questions. I think this list will give the listeners a rounded explanation of the subject I am presenting.
For the second ‘half’ which is supervised by a different lecturer is called “Digital Design” (you can select this option in the categories) we have to create a portfolio of sorts, containing our visual representation of 4 or more words. In total we have been given 15 words to choose from, these are:
Energy, Illusion, Metamorphosis, Isolation, Depression, Transition, Texture, Nostalgia, Seduction, Decay,
Tranquillity, Beauty, Contrast, Phobia, Euphoria.
I am not sure how many words I will be selecting yet, I shall choose 4 to start with and then build out from there depending on how I manage my time. We can use any media that fits within the constraints of “typography, graphic illustration, traditional media and photography” – judging on this I think photography is my strength so I shall play to my strengths by sticking to photography more than the other media.
Thank you for reading and I hope you will stick around to see the development and outcomes for the “Visual Communications” Brief.
As a little reminder of my second brief post, for the Visual Communications module we are currently completing we have to pick a number of words to portray visually. These words are the following:
Energy, Illusion, Metamorphosis, Isolation, Depression, Transition,
Texture, Nostalgia, Seduction, Decay, Tranquillity, Beauty, Contrast,
If you would like to revisit the brief post, click the link below ^.^
To kick this brief off, I have decided to choose one word to focus on for now. The word I have chosen is “beauty”.
So, what is beauty? By definition of the english dictionary beauty is:
As you may know from my previous posts I have decided to choose “Beauty” as my first word to visually portray.
After considering different options for my final outcome I decided to go with a Photography & Digital Design approach to my response. Out of the two final ideas I came up with, the bottom diagram is my final choice.
I have decided to take a photograph of either 1 or 2 beautiful girls who have got nothing wrong with their facial features. Though this by itself would be a good response for the topic of “beauty”, I shall be twisting it a bit by creating a surgical diagram (commonly known as markers) on one side of their face, marking out where the surgeries that would improve their appearance in the eyes of the media shall go. These shall be designed in Illustrator to incorporate digital design into this word. My strengths do not lie in illustrator yet, so I shall be playing to my strengths and keeping the drawing minimal until I have more experience with the program.
Below are the unedited (original) photographs I have taken. I decided to do their makeup and hair very delicate and feminine (I did the hair and makeup) to emphasise how beautiful they are and how they really don’t need surgery, just like many of the people who go under the knife for the sake of beauty. The roses in their hair also represent beauty and purity.
I shall be continuing into my development in the next post. Keep updated! ^^
In the last post I showed you my unedited photo shoot. In this post I shall be showing you the process in which I achieve the final outcome starting with step 1: Editing the photograph:
I mainly used the Levels tool, lasso, feather, heal brush, clone brush and Hue & Saturation. Nothing too fancy because I put a lot of effort into the initial look of the photos.
Now for the part that I found a little harder, the Digital Illustration. I used the pen tool in Illustrator for this, below you can see how I did it:
Basically here you can see me using the pen tool and different brush settings in Illustrator to add arrows, dashes and other features to the original lines, this includes their weight and distance between the dashes ect, you can click to enlarge the images.
The next step was for me to import the illustration into photoshop as a Vector, this way I could merge the image and the illustration together and make amendments where needed:
The steps above are me dragging the vector from Illustrator and into Photoshop via two open windows. After this is completed I simply rasterize the layer so it becomes a regular, editable layer. After this I altered and aligned it with the picture below before changing the opacity then flattening the images and saving it as a Jpeg.
Here is my final outcome for “Beauty”.
I shall be continuing this module with my next choice of word.
I have decided to choose my second word for the https://gemoomay.wordpress.com/2014/10/20/visual-communications-brief/ (visual communication brief) which is DEPRESSION.
When we say “depression” in modern day society most people’s reaction would be to picture a person huddled in a corner crying. This is the stereotypical visual perception of depression, though sometimes it is very true.
Depression affects people in different ways and can cause a wide variety of symptoms.
They range from lasting feelings of sadness and hopelessness, to losing interest in the things you used to enjoy and feeling very tearful. Many people with depression also have symptoms of anxiety.
There can be physical symptoms too, such as feeling constantly tired, sleeping badly, having no appetite or sex drive, and complaining of various aches and pains.
The severity of the symptoms can vary. At its mildest, you may simply feel persistently low in spirit, while at its most severe depression can make you feel suicidal and that life is no longer worth living.
For a more detailed list, read more about the symptoms of depression.
Most people experience feelings of stress, sadness or anxiety during difficult times. A low mood may improve after a short time, rather than being a sign of depression. Read more information about low mood and depression.
Sometimes people may self harm, take pills, overdose, drink, hurt those around them, become anorexic/bulimic or even commit suicide due to depression. I feel like these ‘symptoms’ have been quite widely explored when it comes to photography and artwork in relation to depression. below are some examples of artwork in relation to depression (they aren’t my pictures):
I have noticed the colours used in these images (and many more not included in this post) are very dark and dingy, just overall quite ‘depressing’ which fits the word very well.
Beginning thought on my depression piece were mainly influenced by the causes of common depression what causes it, it’s effects ect. However halfway through I remembered my sister coming across a dead bird during a photo shoot. She turned around to me as I talked and just looked at me, dead bird in hands, tears rolling down her cheeks. “Why did it die?” she said, I raised my camera and caught the sincerity in my eyes. For the rest of the day she was depressed because this little bird’s life had ended. Upon remembering this I realised the causes for depression (even if it is for a day) can be beautiful. Below are the pictures I took, alongside some notes and brainstorms. You can click to enlarge them, all pictures and notes are created by me.
My mind was pretty much set on this idea so I discarded the other ideas I came up with. What I did was create a realistic drawing of my sisters face and all the depression it held. Despite this being a ‘stereotypical’ version of depression that at a glance, seems just like a girl who’s crying (I have put more thought into it than that, also depressed people tend to smile even when they’re suicidal) I am hoping the amount of effort gone into this will outweigh that.
In the next post I shall be showing you my finished produce.
Please watch the video in the link below to see how I created every step of my final outcome. This is my video, my drawing. Apologies for the long intro on the video, this was made a long time ago so I cannot alter it on YouTube.
Here is the final outcome:
In the next post I shall be moving onto the next word :3
For my third and fourth word I have decided to go with ‘Illusion’ and ‘Metamorphosis’.
Starting with Illusion, the first thing I did was look through some reference photos that allowed me to gain a broader perspective of the word, I started by beginning with my favourite illusion artist: Escher.
These are all very visually pleasing black and white hand-drawn Images. The traditional method Escher has used is truly beautiful and I could probably recreate something similar, however based on the time I have and the fact that I have already used traditional methods for “Depression” I turned to look at makeup, photo manipulation, digital and photography based methods:
Something that really caught my eye whilst looking at these pictures is the “doppleganger” one where the man looking at his camera has many little versions of himself procrastinating in the shot. This made me remember a photograph I took 3 years ago for my As-Level photography course. I immediately decided to use this because it uses large amounts of photo manipulation and displays my photography skills at the same time. Unfortunately there is no planning for this but in another post I shall be showing you how I created the picture.
The next word is ‘Metamorphosis’. I did the same and looked through the meaning of Metamorphosis and explored some photos to get to grips with the word:
One of the most common references to metamorphosis is the caterpillar into a butterfly. I like the idea of transition, below I have some examples of a transition, but instead of a beautiful one, I have decided to ‘devolve’ myself and show the transition. The story behind this is how ordinary girls can get into drugs, alcohol and prostitution ect and how that ruins them as a person. Hopefully these images are self explanatory, but in the last one the white lily symbolises death. You can click these images for a larger view if needed. THESE ARE ALL MY PHOTOGRAPHS, HAIR MAKEUP ECT.
In the next post I shall be moving onto development for these two words.
In my previous post I explained my words of choice – Illusion and Metamorphosis. Here I shall be showing you the development for the final outcomes I am about to produce 🙂
So for Illusion I have decided to go with the clone idea I had last time. I don’t think this shows quite enough photo manipulation (seems though that is what I’ve decided to focus on) so I have chosen to add a second ‘illusion’ into the picture. It shall be a word formed out of the branches above the girl’s heads. ALL PHOTOS, SCREENSHOTS, STYLING ECT IS MY OWN.
These aren’t the exact images I used to stitch together, but they are some of them. As you can see I had my sister shuffle around and look like she was talking to someone (which was hilarious to watch) so I could edit another ‘her’ into the shot and simulate communication. Below you can see some of the ‘editing in process’ shots, including those where I stitched together the branches to make the word ‘Nirvana’.
In the next post shall be the development and final piece for the word “METAMORPHOSIS” Enjoy! ^^