Branding, Advertising & the Concept

The next thing I shall be working on is the Donor Card every patient shall receive after giving blood. The aim of these is to identify yourself to the nurse taking the blood (after the initial “interview” with the first nurse), and also to keep handy if the donor forgets their blood type, their donor number or the location of their last visit.
Also for first time donors the nurses will tell them about their donor number and how it is the login for the App and also, the code for getting their facebook heart.
I took a look at some of the NHS’s existing and previous donor cards for Organ Donation. In my opinion they are (again) too crowded and off-putting. They also don’t really appeal to a younger audience:


Below is the editing process of the front and back of these cards, I did the layout for these in Adobe InDesign and then finished them off in Photoshop:

And the final result:
Business-card-red-edges.jpg

I went for the red boarders because it keeps the colour consistently throughout all of my designs, also I chose to to keep it simple on both the front and the back of the cards.
Moving on, next shall be the advertisement section…

For the advertisement I’ll mostly be using word of mouth to get the message out, much like when Facebook brought out the French flag overlay for people’s profile pictures. This presence online is what gets people asking questions and getting answers from their friends, as well as putting pressure on people to “join the trend”, the consequence of not doing so is them being “heartless”.

Below is two different ideas, though it is possible to keep both of them as separate options for donors to have on their profile, or to not have at all if they don’t want the counter on their actual profile picture.
The first image is the traditional overlay style of the WBDD logo.
The second image is a smaller, more discreet counter for how many lives the donor has saved.

As a separate note, all people on Facebook will have the giant heart filter on World Blood Donation Day for a limited amount of time to spread awareness.
SOMETHINGoverlay2

Next up is a screen-shot of my facebook wall. I have inserted the logo and the counter in different locations to show the options available to each donor when they put their code in. The plan for the buttons on the actual facebook wall (not the profile picture) is that when you click on them, it sends you straight to the WBDD and blood donation websites in separate tabs so you have all the information you need. Even if you don’t click on it, a lot of people will ask around what the heart is, thus spreading the word that way instead.

The first placement of the life-counter is in the top, right hand corner of the header just next to the thumbnail of your profile picture.
Screen Shot 2016-05-10 at 19.03.03.png
The second placement is on the options bar where you can search through people’s profiles.
Screen Shot 2016-05-10 at 19.06.28.png

Last but certainly not least is the option to have Facebook automatically post on your wall when your blood is used to save somebody’s life. This option is my favourite as it is very eye-catching and really gets the message across.
Screen Shot 2016-05-10 at 19.17.22.png

Though Facebook advertising is certainly the most effective way to spread a cause (in my opinion), I have created a couple of billboard mock-ups below just to make this love heart pop up everywhere and really make people want to know what it is:

FreeGreatPicture.com-29602-billboardBillboard-Mockup

Thankyou for reading this section, the next section will becoming shortly:)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s