Considering the concept I have come up with contains a lot of hashtags, I decided to do some research on other companies who are making use of this booming trend.
The first one I decided to research was the #passiton, it caught my eye as I was travelling to Meadowhall and I saw Einstein’s face pasted on the side of a buss accompanied by the word ‘CONFIDENCE’ and #passiton. This struck me, it made me want to know more whilst still delivering the message that people should be more confident in themselves and even though you may not start out as the best, much like Einstein, you can become great.
Upon further research I discovered “The Foundation for a Better Life” had created these campaigns to promote the differences in our community. The third picture shows someone’s Instagram who has participated in #passItOn.
Another campaign I found interesting was the #50yearsofkfc hashtag where you have to tweet (or post, depending on what networking site your on) what you would do to win 50 years of KFC (and yes, that’s the prize), some people even make videos of what they would do, etc. It’s an amusing, fun and cleaver idea to gain popularity and celebrate their 50th anniversary – this kind of fun and careless atmosphere is something I would like to include within my project.
While I was scouring YouTube for music (a daily occurrence for me haha) I happened across this really small #dearme promoted by Youtube. It’s small things like this that get people curious and wanting to know what these mean. Subtle yet effective advertising technique.
There are many campaigns that spread awareness for good causes, the latest one being #smearforsmear to spread awareness of cervical cancer amongst women. Jo’s Trust is the one responsible for this hashtag, the link is below: