The New Brief! Visual Communication

We have our next brief!
Basically we have to visually communicate 4 or more words from a selected. list. We can use any medium we like to express this word from painting to digital art, photography, typography and lots more. The final outcome of the words we choose is to be presented either in printout, video or PDF format.
I love the freedom this brief offers, there are little or no constraints on how you can express your take on these words, this sort of ‘breathing room’ whilst still sticking to the constraints and guidelines of a professional environment is exactly the kind of thing I like to hear whilst being given a brief.
I have already come to the conclusion that words are things that can be interpreted in many different ways depending entirely on the person and their background, it’s the same with images – some people may see a photo of an old lady and think “It’s an old woman.” Whereas some people, this may spark a flurry of new words that branch off from the visual aspect of the photo. This deep-rooted meaning and connotations is what I would like to include in my final outcome. By this I mean I want people to have to think hard before they even remotely realise the word the image belongs to.

Below I have decided to list the words we have been given and their dictionary definition just as a starting point and to get an idea of what I’m working with. However I have detracted 5 words already because I feel their physical meaning is too strong and they don’t have enough depth for me. These words are: Transition, Illusion, Texture, Contrast and Seduction. The words below are the ones I am considering:

  • Energy – The strength and vitality required for sustained physical or mental activity. A person’s physical and mental powers. Power derived from the utilisation of physical or chemical resources, especially to provide light and heat or to work machines. The property of matter and radiation which is manifest as a capacity to perform work (such as causing motion or the interaction of molecules).
  • Tranquility – The quality or state of being tranquil; calm.
  • Beauty – A combination of qualities, such as shape, colour, or form, that pleases the aesthetic senses, especially the sight. A combination of qualities that pleases the intellect. A beautiful or pleasing thing or person, in particular. The pleasing or attractive features of (something).
  • Metamorphosis – (in an insect or amphibian) The process of transformation from an immature form to an adult form in two or more distinct stages.
  • Nostalgia – A sentimental longing or wistful affection for a period in the past.
  • Isolation – The process or fact of isolating or being isolated. Denoting a hospital or ward for patients with contagious or infectious diseases.
  • Phobia – An extreme or irrational fear of or aversion to something. “she suffered from a phobia about birds”
  • Depression – Feelings of severe despondency and dejection. A mental condition characterised by feelings of severe despondency and dejection, typically also with feelings of inadequacy and guilt, often accompanied by lack of energy and disturbance of appetite and sleep. A long and severe recession in an economy or market. The action of lowering something or pressing something down. A region of lower atmospheric pressure, especially a cyclonic weather system. The angular distance of an object below the horizon or a horizontal plane.
  • Decay – (of organic matter) rot or decompose through the action of bacteria and fungi. The state or process of rotting or decomposition.
  • Euphoria – A feeling or state of intense excitement and happiness.

After knowing the fundamental meaning of each of these words I am more confident when deciding what to make visually. The next step is brainstorming which will be commencing in my next post (most likely).


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